Saturday 29 Jul, 2017

Starting at 9:00am

Principality Stadium

Gate 3, Westgate St, Cardiff CF10 1NS


MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank.  Anyone can run a session, which can be a presentation, a discussion or even a gameshow.  When the board is declared open, people claim a timeslot and room by adding their Session card to the board.

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance from this form, we will publish these online for feedback and print out a copy for the day.

9:00am - 10:15am

Registration and Breakfast

10:15am - 11:00am

MeasureCamp Opening

11:00am - 11:30am

What analytics have you learnt in your first year? by Russell

Q/A for people in their first years of analytics

At 11:00am - 11:30am in ObservePoint room.

Intro to magento business intelligence by Magento

Intro to magento business intelligence

At 11:00am - 11:30am in FORMISIMO room.

Validating tags by Ben James

Discussion on validating tags & best practices

At 11:00am - 11:30am in YARD room.

Learning's from running/starting an agency by Nicola Stott

key things from what she has learnt from starting an agency

At 11:00am - 11:30am in Cardiff Uni room.

11:35am - 12:05pm

Top 10 google analytics tips to save you money by Phil Pearce

Top 10 google analytics tips to save you money

At 11:35am - 12:05pm in ObservePoint room.

Open-source data modelling & visualization by John Kellas

Knowledge sharing of art of possible state of the art

At 11:35am - 12:05pm in Calltracks room.

Defining users,visitors, sessions & conversions by Doug Read

How do our definitions differ and why

At 11:35am - 12:05pm in Yard room.

seo & sr talk/discussion by Nick

How to build and design a website for seo & sro using analytics

At 11:35am - 12:05pm in Cardiff Uni room.

12:10pm - 12:40pm

Make your job a 100 x easier by Drew Sellers

Automating data Q.A with Observepoint

At 12:10pm - 12:40pm in ObservePoint room.

How to get university sites to move quickly by Phil Pearce

Knowledge sharing from a analytics project with sw university

At 12:10pm - 12:40pm in FORMISIMO room.

Customizing analytics by Anna Lewis

Share ideas about useful and fun custom dimensions, metrics, tags and other cool shit

At 12:10pm - 12:40pm in Cardiff Uni room.

12:40pm - 1:40pm


1:40pm - 2:10pm

Basic GA & holistic online approach by Anne-Sophie Pereira

How to help an online show

At 1:40pm - 2:10pm in Calltracks room.

Which metric for our KPI by Louise

Which metric should we use?

At 1:40pm - 2:10pm in Cardiff Uni room.

Problems Testing. Test your problems. AB Testing by Formissmo

At 1:40pm - 2:10pm in Tara Brown room.

2:15pm - 2:45pm

SEO Datalayer2 by Phil Pearce

Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…

At 2:15pm - 2:45pm in ObservePoint room.

Enhanced Ecommerce for Non-Ecommerce wesbteies by Nathan Stockford

At 2:15pm - 2:45pm in Calltracks room.

Adobe Analytics by Daniel Rees

At 2:15pm - 2:45pm in Yard room.

2:50pm - 3:20pm

Data Studio by Jo Sawyer

Walkthrough, questions & limitations

At 2:50pm - 3:20pm in ObservePoint room.

Digital analytic & SEO Acceleration by Phil Pearce

This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…

At 2:50pm - 3:20pm in FORMISIMO room.

Social Analytics & Listening by Anna +whoever shows :)

At 2:50pm - 3:20pm in Cardiff Uni room.

Analytics, Angular JS and single page apps by Jess Spate

At 2:50pm - 3:20pm in Yard room.

3:20pm - 3:50pm

Afternoon break

3:50pm - 4:20pm

Attribution & clever stuff by Russell

Marketing attribution chat

At 3:50pm - 4:20pm in ObservePoint room.

Starting & running meetups by Steve Morgan

Around table to discuss how we can encourage more people to run more meetups, get people along to them etc

At 3:50pm - 4:20pm in Cardiff Uni room.

4:25pm - 4:55pm

Ask us anything by Russell & friends

Any questions about marketing & data

At 4:25pm - 4:55pm in ObservePoint room.

Want to help future measurecamps? by Nathan


At 4:25pm - 4:55pm in Yard room.

5:00pm - 5:30pm

Conference Closing

5:45pm - late


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