Saturday 16 Jan, 2021

Starting at 9:00am

Virtual Conference

Online Remo


MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank.  Anyone can run a session, which can be a presentation, a discussion or even a gameshow.  When the board is declared open, people claim a timeslot and room by adding their Session card to the board.

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance from this form, we will publish these online for feedback and print out a copy for the day.

9:00am - 10:15am

Registration and Breakfast

10:15am - 11:00am

MeasureCamp Opening

11:00am - 11:30am

What analytics have you learnt in your first year? by Russell

Q/A for people in their first years of analytics

At 11:00am - 11:30am in ObservePoint room.

Intro to magento business intelligence by Magento

Intro to magento business intelligence

At 11:00am - 11:30am in FORMISIMO room.

Validating tags by Ben James

Discussion on validating tags & best practices

At 11:00am - 11:30am in YARD room.

Learning's from running/starting an agency by Nicola Stott

key things from what she has learnt from starting an agency

At 11:00am - 11:30am in Cardiff Uni room.

11:35am - 12:05pm

Top 10 google analytics tips to save you money by Phil Pearce

Top 10 google analytics tips to save you money

At 11:35am - 12:05pm in ObservePoint room.

Open-source data modelling & visualization by John Kellas

Knowledge sharing of art of possible state of the art

At 11:35am - 12:05pm in Calltracks room.

Defining users,visitors, sessions & conversions by Doug Read

How do our definitions differ and why

At 11:35am - 12:05pm in Yard room.

seo & sr talk/discussion by Nick

How to build and design a website for seo & sro using analytics

At 11:35am - 12:05pm in Cardiff Uni room.

12:10pm - 12:40pm

Make your job a 100 x easier by Drew Sellers

Automating data Q.A with Observepoint

At 12:10pm - 12:40pm in ObservePoint room.

How to get university sites to move quickly by Phil Pearce

Knowledge sharing from a analytics project with sw university

At 12:10pm - 12:40pm in FORMISIMO room.

Customizing analytics by Anna Lewis

Share ideas about useful and fun custom dimensions, metrics, tags and other cool shit

At 12:10pm - 12:40pm in Cardiff Uni room.

12:40pm - 1:40pm


1:40pm - 2:10pm

Basic GA & holistic online approach by Anne-Sophie Pereira

How to help an online show

At 1:40pm - 2:10pm in Calltracks room.

Which metric for our KPI by Louise

Which metric should we use?

At 1:40pm - 2:10pm in Cardiff Uni room.

Problems Testing. Test your problems. AB Testing by Formissmo

At 1:40pm - 2:10pm in Tara Brown room.

2:15pm - 2:45pm

SEO Datalayer2 by Phil Pearce

Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…

At 2:15pm - 2:45pm in ObservePoint room.

Enhanced Ecommerce for Non-Ecommerce wesbteies by Nathan Stockford

At 2:15pm - 2:45pm in Calltracks room.

Adobe Analytics by Daniel Rees

At 2:15pm - 2:45pm in Yard room.

2:50pm - 3:20pm

Data Studio by Jo Sawyer

Walkthrough, questions & limitations

At 2:50pm - 3:20pm in ObservePoint room.

Digital analytic & SEO Acceleration by Phil Pearce

This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…

At 2:50pm - 3:20pm in FORMISIMO room.

Social Analytics & Listening by Anna +whoever shows :)

At 2:50pm - 3:20pm in Cardiff Uni room.

Analytics, Angular JS and single page apps by Jess Spate

At 2:50pm - 3:20pm in Yard room.

3:20pm - 3:50pm

Afternoon break

3:50pm - 4:20pm

Attribution & clever stuff by Russell

Marketing attribution chat

At 3:50pm - 4:20pm in ObservePoint room.

Starting & running meetups by Steve Morgan

Around table to discuss how we can encourage more people to run more meetups, get people along to them etc

At 3:50pm - 4:20pm in Cardiff Uni room.

4:25pm - 4:55pm

Ask us anything by Russell & friends

Any questions about marketing & data

At 4:25pm - 4:55pm in ObservePoint room.

Want to help future measurecamps? by Nathan


At 4:25pm - 4:55pm in Yard room.

5:00pm - 5:30pm

Conference Closing

5:45pm - late