Saturday 29 Jul, 2017

Starting at 9:00am

Principality Stadium

Gate 3, Westgate St, Cardiff CF10 1NS
Menu

Workshops

Boost your Digital Analytics skills by taking a full-day training course
at 10am-5pm Friday 28th July at The Parade, Cardiff.

At MeasureCamp Cardiff we want to share the love & give you the opportunity to enhance your current digital skills. Whether you’re travelling down a day early, for the unconferance on the Saturday, or you are a local business looking for analytics training – this is a fantastic opportunity to learn from experts!

Our trainers are industry experts who have practical experience of using Analytics to drive organisational change. You will be learning from people that can teach you the best practices for KPI definitions, tool set-up,  dashboard configurations and way of getting actionable insight, with a focus on outcomes based Analytics such as Conversion Rate optimisation. These courses are normally charged at £300 per day, but MeasureCamp have secured a 200% discount, so these are only reduced by £200! A massive saving you! Please sign-up here.


Courses: Morning (10am – 1pm)


1. Basic/Intermediate Google Tag ManagerPhil Pearce (Accelerate Agency)

This is a Practical session to go thought the setup of a live GTM account on your own website or the GoogleStore site.
You are going to be firing away with you mouse in this session, so… you will learn by doing!

  • Take Away`s include:
    – Working GTM account ready to deploy to live by the end of the session.
  • Prerequisites:
    – Please bring a laptop and ideally a portable mouse.
    – Watching the GTM fundamentals videos is recommended

    About the Trainer: Phil is an independent Digital Analytics, SEO and PPC consultant based in the Bristol. Over the past 15 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all both search engines (Google and Bing).

 


2. Basic RPaul Newbury (Cubed)

This morning session is an introduction to R, covering the basic syntax and some applications of these techniques for managing, handling and analysing data.

Paul_Newbury_xoom About the Trainer: Paul is the founder & director of Yard Digital. He has 13 years experience and specialises in attribution and R. He has even built an attribution tool called Cubed to make visualising, understanding and acting on attribution more effective & efficient.

 


3. How to get started in Conversion Rate OptimisationRyan Webb (Search Star)

This course is structured so attendees can get involved and feel comfortable with the theory and develop the practical skills needed to review a website and identify the key areas for improvement. We’ll explain what CRO is and cover things such as:

  • Why just looking at data isn’t enough
  • How do you create a solid testing hypothesis?
  • What makes a great landing page?
  • Take Away`s include:
    – A landing page scorecard.
  • Prerequisites:
    – No previous CRO experience is required, but it would be beneficial if you have a basic understanding of Google Analytics & have a website you are currently seeking to improve.
About the Trainer: Ryan is the Conversion & Analytics Director at SearchStar has 15 years experience and he has optimised over 300 sites including brands such as Danone, Mars, Bose, Merlin Entertainment, Allianz & RSPB. What Ryan does not know about CRO`s not worth knowing! In recent years he has focused on combining Web Analytics and Conversion Rate Optimisation. He’s continually find ways to improve the performance of his clients websites.

 


Courses: Afternoon (2pm – 5pm)


 

4. Advanced Google AnalyticsNathan Stockford (Yard)

About the Trainer: After completing his degree in Astrophysics, Nathan has been working in the wonderful world of Digital Analytics for the pas 3 years as the Senior Analyst at Yard Digital. He spends his time diving into Google Analytics, Adobe Site Catalyst and related technologies to solve challenging tracking & reporting problems. In his spare time, he loves diving underwater in into cave! (dont ask!)

 


5. Advanced Google Tag ManagerPhil Pearce (Accelerate Agency)

You will learn how to unlock your GTM super-powers that you never knew you had! To super-charge your analysis, insight skills and ability to destroy bad guys!

  • Take Away`s include:
    • Migration checklist: From GA classic to GTM & GA universal
    • Common setup mistake to avoid
    • PPT template for GTM audit
    • PPT template for GA audit
    • GoogleSheet Gaunt project plan – GoogleSheet for Auto QA testing – Access to Phil GTM recipe/solution library
    • Free developer guide eBook – 30mins of Free advice (or 30min Phone call) at any point after the Training session to resolve a specific issue.
  • Please ask any advanced questions before hand via this GoogleDoc here – if you want a bespoke response in this afternoon session.
    About the Trainer: Phil is an independent Digital Analytics, SEO and PPC consultant based in the Bristol. Over the past 15 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all both search engines (Google and Bing).

Please sign-up here (Limited spaces available)


  • Full day training: £100
  • Half day training: £60
    • Free food & coffee will be included throughout the day. These are provided by Yard Digital.
    • You will get free entry to the 6pm pre-event party as part of MeasureBowling, where you can meet some of the MeasureCamp attendees & sample the finest bars in Card
    • Training Location: The Parade, Cardiff, CF24 3AA

Any questions contact Jo: jojolixy@gmail.com

© 2017 MeasureCamp. All rights reserved.